MARKETING PLAN

• FULL LOCAL EXPOSURE
•             PRINT ADVERTISING
•          INTERNATIONAL EXPOSURE
•  24/7 ONLINE ​EXPOSURE

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FULL LOCAL EXPOSURE

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• The property will be professionally photographed
• A custom property website and domain will be created
• A detailed property description, the photographs, and a link to the website will appear in the Bay Area Real Estate Information Services (BAREIS) Multiple Listing Service which has over 7,500 members and covers Marin, Sonoma, Solano, Napa, and Mendocino Counties
• BAREIS is part of a reciprocal sharing project between 7 major MLS systems, making every listing available to an additional 50,000+ real estate professionals throughout Northern California
• With the owners permission, an Open House will be held for the entire brokerage community during the weekly meeting

• A custom property brochure will be created
• Just listed cards will be mailed to area residents
• A custom e-mail blast with photos and a link to the property website will be sent out in advance to local agents
• The property will be presented to the 140+ Vanguard Properties Sonoma County agents during the monthly office meeting
• The property will be shared with the 400+ Vanguard Properties agents in the Bay Area
• With the owners permission, a for sale sign will be placed on the property along with the property website url
• With the owners permission, open houses will be held for potential buyers

PRINT ADVERTISING

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• Custom postcards will be mailed to the surrounding area
• Custom fliers will be created for the property

• Property brochures will be created for agents
• An ad will be placed in one or more of the following: Press Democrat, Argus Courier, San Francisco Chronicle, or local news publication

INTERNATIONAL EXPOSURE

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• The property will be shared with 5,500+ agents in our Leverage Global Partners network.
• A strong online presence will increase the exposure of the property potential buyers from all over the world

24/7 ONLINE EXPOSURE

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• The property will be on the following real estate websites:

              SPearsonHomes.com
              BAREIS.com
              Zillow.com
              Trulia.com
              RedFin.com
              Homes.com
              VanguardProperties.com
              LeverageRE.com
              Plus hundreds of more websites...

              

• The property will be featured on the following social networks:

             Facebook.com (Stephen's page, plus ads)
             Instagram.com (Stephen's page, plus ads)

• Social Media is one of the most effective advertising channels as it has the ability to reach and be shared with tens of thousands of people in a short period of time